CENTURY 21
Fine Homes & Estates®
2014 Co-op
Advertising Schedule
Your Century 21 marketing team has carefully selected the following publications to showcase your Fine Homes & Estates properties. Each publication reaches the upscale buyers and sellers that can afford and are interested in your Fine Homes & Estates property.
New York Times Home Section
The New York Times is widely recognized as the most influential news source for many of the world’s most sophisticated and loyal readers. The “Home” section features captivating articles on architecture, design, furnishings, gardening, home improvement and real estate, as well as expert advice on living comfortably and stylishly. It is a great place to showcase your high-end residential listings – and to help you take advantage of this great opportunity, we are happy to announce a 25% subsidy for each qualified ad!
DEMOGRAPHICS
| Circulation: | 1,150,589 |
| Geographic Distribution: | U.S. |
| Readership: | 2,636,354 |
| Male/Female Skew: | 53% Male /47% Female |
| Average Household Income: | $166,422 |
| Median Age: | 54 |
SCHEDULE
| Date | Affiliate Deadline |
| Thursday, June 12 | Thursday, May 22 |
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Cost per Spot: $700 Century 21 Corporate Marketing Subsidy, system member price: $530 |
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International New York Times(Formerly International Herald Tribune)
The International New York Times is a sophisticated and comprehensive daily report for opinion leaders and business decision makers around the world. Our mission is to enhance the global community by creating, collecting and distributing high-quality news information and entertainment. Its readers have levels of income and investments that can hardly be described as average—like the newspaper they enjoy reading, these levels reflect their highly mobile and affluent status.
DEMOGRAPHICS
| Circulation: | 226,267 |
| Geographic Distribution: | Europe, Asia, Pacific, Middle East, N. Africa, Americas |
| Readership: | 607,400 |
| Male/Female Skew: | 76% Male / 24% Female |
| Average Household Income: | 303,040 worldwide |
| Median Age: | 45 |
SCHEDULE
| Date | Affiliate Deadline |
| Friday, September 19 | Thursday, August 28 |
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Cost per Spot: $765 Century 21 Corporate Marketing Subsidy, system member price: $575 |
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Robb Report Collection and
Robb Report Home & Style
Robb Report Exceptional Properties carves out a unique niche in the marketplace by celebrating luxury real estate offerings from around the world with a special emphasis on architecture, new home products, and interior design with special sections dedicated to the latest trends and guiding philosophies—all in one very comfortable place.
DEMOGRAPHICS
| Distribution: | 84,500 |
| Average Household Income: | $1,214,000 |
| Household $100,000+: | 90% |
| Average Household Assets: | $6,490,000 |
| Average Value Primary Residence: | $1,964,000 |
| Average Value of Other Real Estate owned: | $4,053,000 |
| Primary Residence $500,000+: | 77% |
| Other Real Estate $500,000+: | 76% |
| Own 2+ Homes: | 50% |
| Own 3+ Homes: | 21% |
SCHEDULE
| Publication | Date | Affiliate Deadline |
| Robb Report Home & Style | July/August | Wednesday, April 30 |
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Cost per Spot: $550 Century 21 Corporate Marketing Subsidy, system member price: $400 |
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Luxury Properties China, Hong Kong, Singapore, Malaysia, Southeast Asia
Luxury Properties reaches more than 100,000 upper echelon consumers in China, Hong Kong and the Asia/Pacific. The magazine features include market analyses, showcasing of properties, news & reviews, emerging trends, investment tips, a creative collage of the latest luxury products in fashion, jewelry, furniture and home appliances, and interviews with specialists and leading designers. Property ads are printed bi-lingual: Chinese and English.
DEMOGRAPHICS
| Distribution: | 84,500 |
| Average Household Income: | $1,214,000 |
| Household $100,000+: | 90% |
| Average Household Assets: | $6,490,000 |
| Average Value Primary Residence: | $1,964,000 |
| Average Value of Other Real Estate owned: | $4,053,000 |
| Primary Residence $500,000+: | 77% |
| Other Real Estate $500,000+: | 76% |
| Own 2+ Homes: | 50% |
| Own 3+ Homes: | 21% |
SCHEDULE
| Date | Affiliate Deadline |
| September/October | Friday, June 27 |
|
Cost per Spot: $500 Century 21 Corporate Marketing Subsidy, system member price: $375 |
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Advertising Inquiries Please contact PHIL KAMINOWITZ at phone: 212.677.2713 | e-mail: phil@skyad.com |