Sky
Advertising is 20 years old this year. We are a mid-sized,
full-service agency specializing in recruitment advertising/HR
Communications with offices in New York, Chicago and Los Angeles.
We have clients as big as Time Warner and very small social services
agencies. Many
of our clients are in health care including hospitals,
long term care and home care.
 COST
Unlike larger agencies we avoid charging our clients exorbitant
fees for merely placing ads in the media. Our production
costs for ad design are among the lowest in the industry.
Sky strives to build client loyalty through demonstrating
how to save on Cost-Per-Hire, designing Employee Referral
Programs that capture a higher percentage of new hires, using
Search Engine Optimization to drive more job seekers to your
career site from the search engines, etc. A key added value
Sky provides is expanding copy for online versions of print
ads. If you place a print ad in a paper and the paper
partners with CareerBuilder, Monster or Yahoo/HotJobs, Sky
will expand your print ad copy for the job board version
at no extra cost. Our cross-posting network Freshjobs
posts to 7 sites for 7 days for $100. Our Metrics and
Analytics capabilities give you accurate measures on Cost
Per Hire.
 SERVICE
We only have one kind of Account Executive at Sky: experienced
and devoted to providing media recommendations, quick turn
around, expert at copy writing and listening to your recruitment
needs. Sky
wants to make your life simpler while providing options.
We never simply copy what you give us and place it in the
media. We
will offer creative input and a review of your choices. Our service
people always find ways to market your opportunity, rather
than simply announce an opening and we will do it within
your budget.
 CREATIVE
Sky creates visual and copy ideas at the highest level and across
all channels. We often work with marketing departments
to bring a recruitment brand into alignment with the consumer brand.
Sky is expert at expressing an employment culture, creating
a brand that attracts qualified candidates who are looking
for a professional home that fits. Print, Web Design, Landing
Pages, Employee Handbooks, Onboarding Manuals, ERP campaigns, Trade
Show Banners, Enhanced Job Board Branding, Banner Ads, Radio, Video,
Social Networking ... the list goes on.
 INTERNET
Ten years ago Monster changed the rules of recruitment advertising.
Now there are thousands of recruitment job boards, major and
niche, and most candidates arrive at them through Google
or Indeed.com. We not only design Career Portals, we optimize
your career pages for the search engines. We manage Pay
Per Click campaigns and were among the first to do so for
recruitment. Sky
can produce videos that reside on your web site or on YouTube,
optimized to be found by job seekers on Google, Yahoo or MSN. Social
Networking is exploding with Facebook and LinkedIn, delivering
more qualified candidates every day. Registered applicants can
be notified directly in real time when jobs become available
through mobile phones and RSS Feeds. We
want to drive candidates to your web site and track where
they are coming from so the Return On Spend is always an
accurate measure. Nothing
changes faster than the Internet and no one keeps ahead
of the curve better than Sky.
Sky Advertising wants our clients to experience the
personalized focus of a smaller agency combined with the technological
and creative sophistication of a larger agency. We will not only lower
your Cost-Per Hire, we will prove it through metrics reporting.
Thank you very much for your consideration and we look forward
to following up with you.
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