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» DIGITAL

IMPRESSIONS SCHEDULING

After researching, we have put together an integrated program that targets a high-net-worth audience
across the United States.
The programs are scheduled to start on November 1st and run for three months and deliver an estimated
1,500,000 impressions.
This will include:
• A site-specific segment of premium land and property focused websites (e.g. Landflip.com,
Landsearch.com, etc.)
• A site-specific segment of premium Equestrian focused websites (e.g. DressageToday.com,
HorseandHound.co.uk, Bloodhorse.com, etc.)
• A topic targeting segment that will place ads adjacent to content focused on lots and land within
premium news, business and property focused websites. ( e.g. wsj.com, latimes.com, landsearch.com,
zillow.com etc.)
• A custom intent segment, that will allow us to show banners to adults who are actively searching for
land and property for sale and living within the United States.
• A custom intent segment, that will allow us to show banners to adults who are actively searching for
Equestrian properties for sale and living within the United States.
• A custom intent segment, that will allow us to show banners to adults who are Equestrian Enthusiasts
and living within the United States.

» SITE SPECIFIC
This segment consists of premium global business/finance websites such as WSJ.com, Bloomberg.com and
more to extend the overall reach of the program.

» BEHAVIORAL TARGETING
We can target people on behavior first based on their online behavior (sites visited, content consumed and
search activity). Since this segment targets behavior first, the banners could end up showing on any site
across the web.
To ensure that the banners are seen in a premium environment, we have created a “whitelist” of sites. Ads
will only show to people who have met our targeting criteria (behavior, income and geo-target) on one of
these sites. The site list includes top news, business, finance, sports, politics and tech sites.

» MEASUREMENT
Key metrics (KPI’s) that will be tracked include impressions, clicks, click through rate (CTR), and (if tracking
codes are installed on the landing page) Sessions, Pages Per Session, Average Time Spent, Conversions

» REPORTING
We will provide monthly reporting that will summarize the KPI’s (Key Performance Indicators) and provide
optimization recommendations.

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