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» DIGITAL
COMPREHENSIVE REPORTING FOR YOUR
CUSTOMIZED CAMPAIGN
After the launch, we give you complete and comprehensive reporting for the duration of your campaign. We can
also give 30 day reports for you to evaluate the effectiveness of your targeting and to adjust it
• We project the number of impressions (number of times the ad appears on each site) during your campaign.
• The number of impressions are broken down by number and site for the duration of the campaign.
• The delivery by site is broken down into delivered impressions, clicks and click-through rate. This allows
you to see on what sites your ads are performing well and where there needs to be improvement. With this
information we are able to adjust the campaign for maximum effectiveness.
»IMPRESSIONS PROGRAM SAMPLE REPORT
Realogics Sotheby's International Realty Delivery Summary
Dates: April 14 - Junly 13
Realogics Sotheby's International Realty Delivery Summary
Total Impressions: 3,000,000
Dates: April 14 - Junly 13
Realogics Sotheby's International Realty Delivery Summary
Geo-Target Segments: Northwest, Silicon Valley
Total Impressions: 3,000,000
Dates: April 14 - Junly 13
Geo-Target Segments: Northwest, Silicon Valley
Realogics Sotheby's International Realty Delivery Summary
Total Impressions: 3,000,000
Dates: April 14 - Junly 13
Geo-Target Segments: Northwest, Silicon Valley
Overall Delivery Summary
Overall Delivery Summary
Total Impressions: 3,000,000
Geo-Target Segments: Northwest, Silicon Valley
Overall Delivery Summary
Delivered Imps
Projected Impressions
% Delivery
Total Days Total Days Projected Impressions Delivered Imps % Delivery Clicks Clicks C.T.R. C.T.R.
Overall Delivery Summary
Total Days Projected Impressions Delivered Imps % Delivery Clicks C.T.R.
92 3,121,836 3,190,497 102.20% 3,735 0.12%
92 Total Days Projected Impressions Delivered Imps % Delivery Clicks 3,735 C.T.R. 0.12%
3,121,836
3,190,497
102.20%
102.20%
0.12%
3,190,497
3,121,836
92
3,735
92 3,121,836 3,190,497 102.20% 3,735 0.12%
Delivery By Day By Site
May Delivery By Day By Site
April Delivery By Day By Site June July
40K April May Delivery By Day By Site June July BBC.com
April May June July
Bloomberg.com
BBC.com
40K
40K 30K April May June July Economist.com BBC.com
Bloomberg.com
BBC.com
30K
Bloomberg.com
Forbes.com
Economist.com
Bloomberg.com
20K
30K
Forbes.com
FoxBusiness.co..
30K Delivered Imps Delivered Imps 40K FoxBusiness.co.. Economist.com
Economist.com
Delivered Imps 20K Delivered Imps 10K NYTimes.com Forbes.com
20K
NYTimes.com
Forbes.com
20K
Reuters.com
FoxBusiness.co..
10K
FoxBusiness.co..
Reuters.c
WSJ.comom
0K
NYTimes.com
10K
Reuters.com
10K 0K 15 18 21 24 27 30 2 2 5 5 8 8 11 14 17 20 23 26 29 2 2 5 5 8 8 11 14 17 20 23 26 29 2 2 5 5 8 8 11 14 WSJ.com NYTimes.com
11
14
29
26
23
17
18
20
14
26
11
23
17
Delivery By Site11
27
24
14
20
30
15
21
29
WSJ.com
0K Reuters.com
Delivery By Site
661,919
24
18
21
15 NYTimes.com 27 30 2 5 8 11 14 17 20 23 26 29 2 5 8 11 14 17 20 869 23 26 29 2 5 8 11 14 0.13%
0K NYTimes.com 505,057 661,919 Delivery By Site 615 869 0.12% WSJ.com
Forbes.com
0.13%
372,930
20
15 18 21 24 NYTimes.com 2 5 8 11 14 17 505,057 661,919 26 29 2 5 8 575 615 14 869 20 23 26 29 2 5 0.12% 8 0.15% 14
11
17
23
11
27 BBC.com
30com
Forbes.
0.13%
431,471
WSJ.com 372,930 472 575 0.11% 0.15%
BBC.com
Forbes.com 505,057 Delivery By Site 615 0.12%
0.11%
431,471
Reuters.com 342,479 370 472 575 0.11% 0.15%
WSJ.com
BBC.com
372,930
NYTimes.comBloomberg.com 342,380 661,919 357 472 869 0.10% 0.13%
370
342,479
0.11%
Reuters.com
0.11%
431,471
WSJ.com
Economist.com
Forbes.com Bloomberg.com 315,265 293 357 615 0.09% 0.11% 0.12%
0.10%
505,057
342,380
370
Reuters.com
342,479
0.09%
FoxBusiness.com 218,996 315,265 184 293 0.08%
Economist.com
342,380
BBC.comBloomberg.com 372,930 357 575 0.08% 0.10% 0.15%
FoxBusiness.com
400K
0.10%
0.09%
472
431,471
WSJ.com Economist.com 0K 200K 218,996 315,265 600K 800K 0 200 184 293 400 Clicks 600 800 1000 0.00% 0.05% C.T.R. 0.15% 0.11%
Delivered Imps
0.10%
FoxBusiness.com 0K 200K 218,996 400K 600K 800K 0 200 184 400 600 800 1000 0.00% 0.05% 0.08% 0.15%
Reuters.com 342,479 370 Northwest C.T.R. 0.11%
Clicks
Delivered Imps
200
0.10%
400K
800K 0
400
600
Bloomberg.com 0K 200K Delivered Imps 600K Delivery By Geographic Segment 800 1000 0.00% 0.05% C.T.R. 0.15% 0.10%
342,380
357
Northwest
Silicon Valley
Clicks
Geo-Target1 Delivery By Geographic Segment
Economist.com 315,265 293 Silicon Valley 0.09%
Northwest
Northwest
Geo-Target1 1,881,249 Delivery By Geographic Segment 2,190 0.12%
FoxBusiness.com Northwest 218,996 1,881,249 184 2,190 Silicon Valley 0.08%
0.12%
Silicon Valley 1,309,248 1,545 0.12%
Geo-Target1
800K 0
0K
600K
Northwest
0.12%
Silicon Valley 200K 400K 1,309,248 1,881,249 200 400 1,545 600 2,190 800 1000 0.00% 0.05% 0.10% 0.15%
0.12%
0K 500K 1000K 1500K 2000K 0 500 1000 1500 2000 2500 0.00% 0.05% 0.10%
Clicks
0.12%
Delivered Imps
Silicon Valley 0K 500K Delivered Imps 1,309,248 2000K 0 500 1000 Clicks 1500 1,545 2000 2500 0.00% 0.05% C.T.R. 0.10% C.T.R.
1000K
1500K
Delivered Imps Clicks C.T.R. Northwest
0
0K 500K 1000K 1500K 2000K Delivery By Geographic Segment 0.05% 0.10%
1000
500
2500 0.00%
1500
2000
Delivered Imps Clicks C.T.R. Silicon Valley
Geo-Target1
Northwest 1,881,249 2,190 0.12%
Silicon Valley 1,309,248 1,545 0.12%
9
0K 500K 1000K 1500K 2000K 0 500 1000 1500 2000 2500 0.00% 0.05% 0.10%
SKYAD.COM
Delivered Imps Clicks C.T.R.
